Trailer Research 1

The first case study which we chose to look at was the trailer for 'The Pact'

Written and directed by - Nicholas McCarthy
Plot - As a woman struggles to come to grips with her past in the wake of her mother's death, an unsettling presence emerges in her childhood home.
Genre- Horror (American)
Length of trailer - 1 minute 45 seconds

Analysis
The First thing we liked was the way in which the text at the beggining of the trailer sets the scene so the viewers understand the plot without giving away too much information. Another thing is we really like how the screen regularly flashes/fades to black because this creates a thrilling atmosphere as the colour black is acsociated with darkness and evil.
Another thing is the music, because its very fitting for the genre of film, it reflects the tension given off by the clips and the actors mood.
We also liked how there are intervals of text describing the film with things such as "cork screwing tension" because these draw in the audience as they are intrigued by the quotes.