3. What have you learnt from your audience feedback?
During pre-production, production and post-production audience feedback played a very important role.
Firstly at the pre-production stage things such as surveys where highly important as they allowed us to gather peoples views as quickly and efficiently as possible.
Pre-production Audience Feedback
Target Audience
In order to discover which type of film would be most sucsessful in society today we decided that we would do a questionarre.
Research -
In order to analyse who we would be aiming our film at we devised a questionarre to organise the the features which we would include in our piece.
1) Which genre do you like the most?
a- Rom/Com
b- Horror
c- Comedy
d- Action
e- Sci-Fi
f- Musical
2) What do you prefer the main character in a piece to be?
a- Male
b- Female
3) How long do you prefer a trailer to be?
a- 30 seconds
b- 45 seconds
c- 1 minute
d- > 1 minute
4) How old are you?
a) <10
b) 10-15
c) 16-24
d) >24
After this research and after consulting a wide range of people here are the results which influenced us to decide on a theme for our film.
By gaining information on what our audience would like to see we could then easily establish what we were to include in our shots.
During production Audience feedback
During our production, Particularly with production of our poster we recieved some rather negative audience feedback.
This was our poster at the time;
One of our fellow students named sam looked at the poster whilst we were in progress of making it and this was the feedback we recieved;
He talked about the Image, contents, colouring and text.
Image Problems
He told us that although the image was striking and interesting, the image did not work as a poster because there was no room for the amount of text we would have to put on content such as the title, magazine review stars, tag line, and even the directors/producers of the film. He said that we did not have enough space to fit all of that content on, and if we attempted to fit it all on the poster would look crowded and cramped taking away focus of the image.
Content
Sam also said that due to our image taking up most of the space, this has dissalowed us to put in content, so therefore we have a high lack of content on our poster which is a major problem
Colouring
Additionaly sam commented on the colouring of the image, he said that because of the effect from the candles, the lighting is soft creating a relaxed mood. However this is not the mood or atmosphere we are going for and trying to achieve, we wanted our poster to look almost horriying and really scary, not the soft relaxed feel we got from our audience feedback.
Text
Finaly, sam spoke to us about the text. Here is a close up of the film title on our poster.
Sam commented on this and said that first of all the size of it is way too small whilst being situated in the bottom left hand corner makes the title barely viable going un noticed.This is important because a title is supposed to be big,bold and striking so that it is eyecatching and therefore stands out to the audience so the film is advertised and gets noticed. Secondly sam talked about the font, he said the font "is very girly it looks like it should belong in a womans magazie or something" This was also very negative feedback as we wanted our text to appear scary to conform to the genre. Sam also pointed out that the texts width combined with the colour is a very bad combimation because it makes it very hard to read or even see. Also, the text with the tag-line "Do you dare to enter?" is coloured blood red which is good however when combined with the dark background it completely dissapears and appears almost invisable this should be changed colour and its a shame because the blood red conforms to the genre.
This audience feedback gave us a wake-up call into what was truely needed to make up a professional looking poster. We took into account everything that was said and we changed each aspect.
by recieving this negative feedback it allowed us to analyse our work so that we could edit our work so that it would be successfull within the media industry.
Image
We thought that this was a much more appropriate image because it gives off a dark,cold and gloomy atmosphere which conforms to the "horror" genre much more obviously than our previous image.
If we did not have that audience feed back, our poster wouldnt have had the final push in the right direction to become just what we wanted.
Content
Due to the fact we changed our background image, the new image we chose was perfect because it allowed plenty of room around the image to fit in the content such as who made the film, who starred in the film, the title and tag line and also newspaper reviews in the form of stars.
Colouring
The new image worked very well as the colour is no longer "soft and relaxing" but with a dark,cold and gloomy atmosphere which conforms to the "horror" genre perfectly and was exactly what mood we were going for.
Text
We took up Sam's advice and changed the font,size and location of the title so that it stands out much more. The text font is now edgy and distorted and also sweeps to one side. We felt like this was a much more appropriate font than our original one as it appears creepy looking as if its almost fading away like a whisper which also ties in the name "silent" house, this is another reason we liked the almost fading type font. Its also right at the top of the poster this time which is eye catching contrasting to the original placing of bottom left had corner. We decided to keep the tag-line as Blood-red as we liked this because it fit into the genre, however this time we placed it ontop of a light backdrop which allowed for a stark contrast to be made to enable the text to stand out and become eye-catching.
Without getting audience feedback, these corrections would have never been made and our work wouldn't have been edited as efficiently down to a small detail as small as the shade of colour of a small piece of text.
Post Production Feedback
At post production we tried to make sure that our products were viewed by as many people as possible. we made sure that by using multiple digital venues our products were viewed by a wide range of people.
Digital feedback
We text some of our friends asking what they thought of the video
By uploading our trailer onto YouTube we managed to receive great feedback such as likes and comments and also managed to achieve 135 views.
As well as YouTube we decided that it would be a good idea to upload it to the social networking sites such as 'Facebook' and 'Twitter'
By doing this it allowed us to achieve our goal into getting a wide range of people to view our product whilst also getting everyone's opinion on it.
Here is certain feedback that we gained from social networking sights.
Facebook allowed people to "like" the video and say different points that they enjoyed about it.
Below is some of the comments we recieved online.
Video Feedback
We also recieved video feedback from some of our peers.
Mike Especially loved our sound he commented on how it tied in perfectly with the jump cuts on our production. He gave us some excellent feedback and even told us it had the aspects of a professional hollywood production! He especiialy liked how the trailer gave just enough of the storyline away to keep the audience interested yet not too much to give away the fullnarrative.
Mike really liked the font of our print work and also was interested by our main photo of the dead girl he thought it matched well with the trailer. He also loved the fact our poster conformed to the elements of the horror genre and that all three pieces linked well expressing the basics of whats going to happen in the film yet keeping the suspence and tension building throughout.
Our Friend Hannah Really liked the trailer specifically, Her feedback was that her favourite aspects were the music ans the shots when put together because it made the trailer really scary and that also the costumes and makeup looked really professional.
Hannah said that she really liked the red text on the poster because it made it stand out and also matched the horor theme because it looked like blood, she said that the text stood out and that the main image looked really professional. Hannah also said that our poster looked really scary and it stood out being very eyecatching which was the look we were going for. She said that the whole lot looked really professional and that she would deffinitely have wanted to go and watch the film if it was real.
No comments:
Post a Comment